Las Vegas-Dallas Averaged an Estimated 38.531 Million Viewers
Paramount+ Scores its Most-Streamed NFL Regular-Season Game Ever
CBS Sports’ Thanksgiving Day presentation of Las Vegas’ thrilling overtime win over Dallas on Thursday, Nov. 25 (4:35-8:32 PM, ET), projects to be the most-watched NFL regular-season game on any network since 1990 (NY Giants-San Francisco 49ers, 41.474 million, ABC, 12/3/90). The game delivered an estimated average viewership of 38.531 million, up +26% from last year’s comparable game window (30.680 million on FOX from 4:38-7:47pm), based on preliminary data.
The Raiders-Cowboys game also is the most-watched television program on any network since Super Bowl LV programming on CBS on Feb. 7, 2021.
Paramount+, featuring live NFL ON CBS local market games, scored an NFL regular-season viewership record for total streams, streaming minutes and unique viewers while registering triple-digit year-over-year growth in streaming minutes and unique viewers from Thanksgiving Day 2020.
Viewership numbers are based upon preliminary data from Nielsen Fast Nationals and CBS’ estimated out-of-home-audience, based on historical trends. Final data will be available on Tuesday.
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