Roku TV is the No. 1 selling Smart TV Operating System in U.S.

Roku TV Expands with Sharp Roku TV Models in the US & New Brands in Mexico

San Jose, CA, Jan. 3, 2022 – Roku, Inc. (Nasdaq: ROKU) today announced that for the second year in a row, the Roku® Operating System (OS) was the No. 1 smart TV OS sold in the U.S. according to NPD’s Weekly Retail Tracking Service, based on available data from January 3, 2021 through December 4, 2021.*

Additionally, Roku announced a partnership with Sharp to bring Sharp Roku TV™ models to customers in the United States. Sharp is leveraging the Roku TV hardware reference design and award-winning Roku OS to deliver a series of HD and 4K TV models in 2022.

Sharp Roku TV models will come integrated with Roku OS, offering a customizable

home screen, compatibility with the three major voice ecosystems and access to thousands of channels including over 200 live TV channels. More details on the Sharp Roku TV models availability and specs will be announced in the coming months.

“Sharp, like Roku, is an award-winning, household known brand and we look forward to a productive partnership together in the US,” says Mustafa Ozgen, GM & SVP of Account Acquisitions, Roku. “We both firmly believe that the power and ease of use of Roku TV, combined with the Sharp brand promise of ‘simply better living’ makes an appealing combination for customers looking for a great TV experience.”

“We are excited to collaborate with Roku and equip our new HD and 4K UHD TVs with their award-winning Operating System (OS),” said Jim Sanduski, President of Sharp Home Electronics Company of America. “Pairing our long-standing heritage in display technology with Roku’s best-in-class, easy-to-use interface is a winning combination for our consumers.”

In addition, the Roku TV licensing program in Mexico will expand to include a total of ten brands, with the addition of Aiwa and HKPRO starting in early 2022. The Roku TV licensing program offers OEMs and TV brands an easy and cost-effective way to make best-in-class smart TVs at competitive price points that consumers love.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release.

Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the content, benefits, features and availability of Roku TV models, including through Roku’s partnership with Sharp and its partnerships in Mexico; trends related to TV streaming; and the features, benefits, growth and reach of the Roku platform and the Roku OS. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2020 and our Quarterly Report on Form 10-Q for the quarter ended September 30, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

*Source: The NPD Group, Inc., Weekly Retail Tracking Service, U.S., LCD TV, Software Service Name, Smart TV: Web Browser Only, Apps and Web Browser, Apps Only, based on unit share, Jan. 3, 2021 —Dec. 4, 2021 combined and Jan. 5, 2020 –Jan. 2, 2021 combined.

Roku and Roku TV are registered trademarks of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.