Series Marks the Most-Watched Premiere Ever for the Service,
More than Double the Previous Record
“1883” Sampling Event on Paramount Network Drew a Whopping 4.9 million Total Viewers
Making It the Biggest New Series Premiere on Cable Since 2015
Series Marks #1 Most-Social Streaming Drama Series,
According to Data from Talkwalker Social Content Ratings
Dec. 21, 2021 – Paramount+, the streaming service from ViacomCBS, today announced Sunday’s premiere of the highly anticipated “Yellowstone” prequel, 1883, broke a new record for the service as its most-watched original series premiere ever, up more than double over the previous record, across the service’s owned and operated platforms, with additional third party reporting still to come. In addition, the MTV Entertainment Studios and 101 Studios-produced series marked the most-social drama series Sunday night across streaming, according to data from Talkwalker Social Content Ratings.
In addition to its record-breaking premiere on Paramount+, the
premiere also delivered 4.9 million total viewers during its special event on Paramount Network following “Yellowstone,” making it the biggest new series premiere on cable since 2015.“The results of 1883’s debut are truly phenomenal,” said Tanya Giles, Chief Programming Officer, ViacomCBS Streaming. “The day one streaming numbers, coupled with the results of the linear sampling effort and social response from our audience, show the tremendous promise for this series. We look forward to continuing on this epic journey with our subscribers.”
“The success of Taylor Sheridan’s 1883 is another proof point of our unique model to leverage our linear platforms and franchise our biggest hits to supercharge Paramount+,” said Chris McCarthy, President and CEO ViacomCBS Media Networks. “We went big with 1883 – the ‘Yellowstone’ prequel – and it delivered big and shattered all records, as both the #1 most-watched original series premiere ever on Paramount+ and the biggest new cable premiere since 2015, with nearly five million viewers tuning into Paramount Network Sunday’s airing. Given the tremendous viewership on Paramount Network, I’m confident our strategy of sampling on the Paramount Network will drive awareness and viewers to Paramount+.”
“Getting this show out to audiences in 2021 was an epic undertaking,” David Glasser, CEO of 101 Studios. “We were presented with an almost impossible set of circumstances but we achieved our goal in record-breaking fashion. That success is due to the dedication of the unbelievably gifted cast, crew, ViacomCBS and the passionate vision and leadership of Taylor Sheridan. 101 Studios could not be more proud to have worked alongside Taylor to shepherd 1883 into the world.”
Other highlights include:
Tracking ahead of “Yellowstone” S1 premiere on key demos:
+125% with P18-49 (1.49 vs. 0.66)
+135% with P25-54 (2.39 vs. 1.02)
6.4 million viewers across the night (premieres, simulcast + encores)
5.5 million viewers for the premiere + simulcast
Created by Academy Award® Nominee Taylor Sheridan and produced by MTV Entertainment Studios and 101 Studios, 1883 is the highly anticipated prequel to the Emmy® nominated series “Yellowstone.” The original series stars Academy Award® nominee Sam Elliott, Grammy Award® Winner Tim McGraw, Grammy Award® Winner Faith Hill, Academy Award® winner Billy Bob Thornton, Isabel May and LaMonica Garrett, Audie Rick, Marc Rissmann, Eric Nelsen and James Landry Hébert.
1883 follows the Dutton family as they embark on a journey west through the Great Plains toward the last bastion of untamed America. It is a stark retelling of Western expansion, and an intense study of one family fleeing poverty to seek a better future in America’s promised land – Montana.
1883 is executive produced by Sheridan, John Linson, Art Linson, David Glasser, Ron Burkle and Bob Yari.
#1883TV #ParamountPlus
Instagram: @1883Official & @Paramountplus
Twitter: @1883Official & @Paramountplus
Facebook: @1883Official & @ParamountPlus
Linear sourcing: Nielsen Fast National Ratings, LSD data for 12/19/21, does not include OOH data; 1883 premiere- 9:04p on Paramount Network, simulcast on CMT; Encores (PN)- 11:32p, 2:02a; Competitive ranks and comparisons based on P2+ 000s (excl. sports/news); Total viewers = P2+ 000s, demo ratings = coverage ratings; biggest new series premiere since Into the Badlands (AMC, 11/15/15, 6.4 mil viewers).
About Paramount+:
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream ViacomCBS Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
For more information about Paramount+, please visit www.paramountplus.com and follow @ParamountPlus on social platforms.
MTV Entertainment Group:
MTV Entertainment Group reaches over 1.4 billion young people around the world across streaming, social and linear platforms in 180 countries and with more than 725 million social followers – making it one of the preeminent youth media companies in the world. Connecting with its audiences through nine iconic brands including MTV, Comedy Central, VH1, CMT, Pop, Logo, Smithsonian, Paramount Net and TV Land, MTV Entertainment Studios produces award-winning series, movies and documentary films.
About 101 Studios:
101 Studios is a global entertainment company dedicated to the acquisition, financing, development, production and distribution of high-caliber, creator-driven storytelling. Founded by David Glasser, Chief Executive Officer, and David Hutkin, Chief Operating Officer, the studio empowers content creators through first-class collaboration and innovation. On the television side, 101 produces Taylor Sheridan’s Emmy nominated series “Yellowstone,” as well as Sheridan’s series “Mayor of Kingstown” and “Yellowstone” prequel “1883.” Additionally, 101 Studios oversees and manages the newly formed Sports Illustrated Studios, a content platform based on the most compelling stories, characters and moments in sports past, present and future. Upcoming projects include “Paradise Found” based on the true story of high school football coach Rick Prinz; a docuseries about the sexual abuse and cover-up at Ohio State University, co-produced by George Clooney and Grant Heslov’s Smokehouse Pictures; and the docuseries “Covers,” a behind-the-scenes look at Sports Illustrated’s top cover stories of all time. SI Studios has also exclusively partnered with iHeartMedia to create and distribute original podcasts through the iHeartPodcast network. On the film side, past releases include “The Current War: Director’s Cut,” the Sundance Audience award winner “Burden” as well as the family comedy “The War with Grandpa.”
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