Jennifer Shone Keynotes at Western Classified Advertising Association’s 2013 Conference
Palm Springs, California – The Western Classified Advertising Association (WCAA) holds its 63rd annual conference September 22-25 at the Riviera Resort in Palm Springs, Calif. The conference, held each fall, provides a forum for newspaper and media colleagues to meet with each other and visit with leading industry vendors, see the newest technology, and compare products and services.
This year’s conference, slated to “change the way you think about the newspaper industry,” features Dream Local Digital’s Jennifer Shone. Jennifer will present two sessions (below), including the day three keynote address. Her presentations are designed to help educate, empower, and assist attendees with tactics for success, provide industry trends and strategies, and introduce specific tools and steps that businesses can immediately put into practice.
- Opportunity of Revenue Generation in Online Marketing - Trends in digital agencies and revenue generation in online services including social media, mobile, email, video and search engine marketing.
- Digital Agency Bootcamp - Specifics about how to generate revenue selling these kinds of services, the pros and cons of offering them to advertisers, how to sell, the pros and cons of fulfillment in-house or outsourcing and specific tactics for success. She will also have case studies of specific advertisers and their success.
“I’m looking forward to speaking to this dynamic group of media professionals – Dream Local Digital has been working with them for many years, their conferences are always a must-attend. In these sessions, we’re focusing on key areas facing media companies today: Opportunities to increase revenue, and whether or not (and how) to approach the hot new digital agency services line. ” – Jennifer Shone, Dream Local Digital, Partner Manager
Jennifer joins a powerful group of speakers, including Mike Blinder, Kelly Wirges, Shelly Wilson, Janet DeGeorge and Jeff Ferrazzano. Other sessions throughout the three-day conference will cover a broad range of topics ranging from Pay for Performance, Growing Classified Revenue, and Mobile Marketing to Direct Mail Marketing, Hiring and Retaining Talent, and Augmented Reality Within Community Newspapers. See the latest news and pictures from the conference on their Facebook page.
Find out more about Dream Local Digital’s Media Partnership Programhere.
About Dream Local Digital:
Dream Local Digital is a digital marketing agency specializing in interactive media, marketing, SEO and social media. Dream Local Digital works with newspapers, media companies, ad agencies, and directly with small to medium-sized businesses on all aspects of their online marketing plans, from website development and reputation management to social media and e-mail marketing. Dream Local Digital has offices in Rockland and Portland, Maine and Silicon Valley, Calif.Subscribe to the the Dream Local Digital blog to keep up with the latest trends and insights from their team of experts.
About the WCAA:
Established in 1950, The Western Classified Advertising Association (WCAA) is the largest regional classified advertising networking organization in North America representing the thirteen western most U.S. states plus western Canada. WCAA members enjoy the benefits of networking with their colleagues throughout the year as well as at their annual conference. The WCAA is a valuable resource for finding new revenue and keeping up with the latest advances in the industry. Keep in touch with WCAA on Facebook here >>https://www.facebook.com/WCAAClassifieds.
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